How I work
My process follows a strategic, coaching-guided, and gently structured approach grounded in PMI standards, CX principles, and brand experience methodologies. I bring structure to complexity, clarity to decision-making, and purpose to every stage of the journey.



The Method
1. Discover & Diagnose
I start by getting a clear picture of the business, its operations, customer issues, and internal culture. I gather insights through research, observation, and conversations to identify the real challenge
2. Design & Align
I co-create a strategy with stakeholders to ensure alignment across leadership, operations, inventory, marketing, and customer-facing teams. This teamwork builds ownership, reduces conflict, and speeds up implementation.
3. Execute With Precision
lead cross-functional execution using structured project plans, risk registers, communication frameworks, change management plans, and KPI dashboards. With a PMP mindset, I turn strategy into action through disciplined, clear, and coordinated implementation.
4. Measure & Optimize
I evaluate performance using KPIs, customer insights, operational feedback, and real-world behaviour. This ensures every solution is not only deliveredโbut improved, integrated, and sustained over time.
Clients & Collaborations
Iโm proud to have partnered with organizations that believe in meaningful growth, authentic leadership, and transformation that lasts.


Testimonies

โWorking with Tatiana at Farma365 was a game-changer. She has this unique talent for taking complex challenges and making everything feel clear and doable. She constantly spotted new opportunities, brought teams together, and pushed projects forward with her energy and determination. But what really sets Tatiana apart is that she always brought something extra โ creativity, innovation, and a fresh perspective that lifted the entire organization. She made us better. Every project she touched grew because she was in the room.โ
Adriรกn Moretta
HR Manager, Farma365

โTatiana brings a fresh, needed energy to the retail pharmacy world. Every time she speaks or presents, you can feel her clarity, passion, and deep understanding of the shopper experience. What I admire most is how naturally she connects strategy, data, and real human insight โ something not many leaders can do. Her vision for empowering small formats with technology and good design is exactly what the industry needs next. Tatiana thinks big, executes with precision, and always brings heart into her work.โ
Frรฉdรฉric Gautier
CEO ILACAD & OPENCatman

โTatiana is one of those rare professionals who sees possibilities where others see limitations. Working with her has always been inspiring โ she brings ideas, energy, and a real understanding of how technology can make retail better for both the shopper and the team. She led some of the most innovative projects we implemented at Farma365, and she made it look easy. Tatiana thinks ahead, collaborates with everyone, and always finds a smarter way to do things. Sheโs a true innovator, and itโs a pleasure to work with her.โ
Ricardo Rodrรญguez Sola
Retail Technology Consultant
Certifications


Ready to Build a Brand That Drives Connection and Growth?
Whether you’re launching something new, transforming your customer experience, or leading cultural change, Iโm here to help you turn your purpose into powerful execution.

