Tatiana Selma

Strategic, inspirational, professional, brand-experience focused

My Approach

How I work

My process follows a strategic, coaching-guided, and gently structured approach grounded in PMI standards, CX principles, and brand experience methodologies. I bring structure to complexity, clarity to decision-making, and purpose to every stage of the journey.

The Method

1. Discover & Diagnose

I start by getting a clear picture of the business, its operations, customer issues, and internal culture. I gather insights through research, observation, and conversations to identify the real challenge


2. Design & Align

I co-create a strategy with stakeholders to ensure alignment across leadership, operations, inventory, marketing, and customer-facing teams. This teamwork builds ownership, reduces conflict, and speeds up implementation.


3. Execute With Precision

lead cross-functional execution using structured project plans, risk registers, communication frameworks, change management plans, and KPI dashboards. With a PMP mindset, I turn strategy into action through disciplined, clear, and coordinated implementation.


4. Measure & Optimize

I evaluate performance using KPIs, customer insights, operational feedback, and real-world behaviour. This ensures every solution is not only deliveredโ€”but improved, integrated, and sustained over time.

Clients & Collaborations

Iโ€™m proud to have partnered with organizations that believe in meaningful growth, authentic leadership, and transformation that lasts.

Testimonies


Adriรกn Moretta

HR Manager, Farma365


Frรฉdรฉric Gautier

CEO ILACAD & OPENCatman


Ricardo Rodrรญguez Sola

Retail Technology Consultant

Certifications

Ready to Build a Brand That Drives Connection and Growth?

Whether you’re launching something new, transforming your customer experience, or leading cultural change, Iโ€™m here to help you turn your purpose into powerful execution.