Farmaquick wants to build its online presence from scratch and teach consumers about its new small-format pharmacy model. To do this, we created a 12-month social media strategy. This strategy includes a summary, a plan for using various platforms, profiles of our target audiences, a competitor review, a content plan, and a posting calendar. We set clear goals: 1,500 Instagram followers, 1,000 Facebook followers, 1,000 TikTok followers, and 500 LinkedIn followers. We also defined key performance indicators (KPIs) for engagement and community interaction, establishing a strong base for future growth.

The Raptors, a wildlife education and conservation organization, aimed to enhance brand awareness, admissions, and email subscriptions through a cost-effective six-month digital marketing strategy targeting couples aged 25–45 in Victoria and Nanaimo. As the marketing strategist, I developed a multi-channel content plan for Instagram and Facebook, launched an interactive “Which Raptor Are You?” quiz to encourage virality, and initiated a new educational newsletter for lead nurturing. Additionally, I created engaging formats, such as polls and games, to maintain audience engagement. This strategy projected over 500 quiz engagements and 100 new admissions, significantly boosting organic reach and strengthening the brand’s relationship with the community.

Farma365 aspired to enhance its brand voice and content strategy by aligning with the Caregiver archetype, which emphasizes care, empathy, and community. To achieve this, a comprehensive social media strategy was developed that highlighted the company’s mission, values, promotions, product education, and team culture. This included defining the brand archetype, establishing a consistent tone of voice with appropriate emojis, content categories, and hashtags, and creating feed templates, photo guidelines, and storytelling frameworks. As a result, Farma365 achieved a more cohesive brand identity, expanded its content pillars to focus on education, empathy, and community, and improved clarity for execution teams.

We are creating a warm holiday campaign to strengthen our relationships with patients and encourage those who haven’t visited us in a while to come back. We will send personalized Christmas or New Year postcards to two groups: patients who came in this year will get a “Thank you for sharing this year with us” message to show our appreciation, while patients who haven’t visited recently will receive a friendly message like “We miss you, our wish is to see you in 2026,” inviting them back gently. This campaign focuses on building emotional connections and thoughtful communication, helping us maintain long-term relationships and naturally encouraging future appointments.

I crafted a persuasive mobile-first email tailored to the Matías persona, with the subject line «Matías, what if you could skip the pharmacy line forever?» The email features a clear benefit-driven structure and adopts a human, founder-to-founder tone, ensuring it resonates with the recipient. It includes a strong call to action and successfully articulates the unique selling proposition (USP) of the Scan & Go service. This approach is designed to enhance engagement and serve as a high-performing example for future campaigns.

The advertorial aims to introduce Farmaquick’s first small-format pharmacy in Cardales. This pharmacy is a new, technology-driven model that shows important changes in Argentina’s healthcare retail sector. It serves as a convenient option for the neighborhood and sets a standard for the future of pharmacies. The focus is on speed, clarity, modular design, and using data to help independent pharmacists provide faster, more effective care to local communities.